Brian Croner

Brian is the founder of Marketing Resource Group. Brian started his career in television advertising production in 1978 and moved into advertising sales in 1988. During his tenure in television production, Brian supplemented his income by running a mail order business from his home, which honed his skills as a direct response copywriter. Brian also wrote advertising copy free lance for various advertising agencies and television, radio stations throughout the West. He was awarded “Best Commercial Copy Writer” by the Idaho State Broadcasters Association four years in a row in 1984, 1985, 1986 and1987. He has won over 30 advertising awards for Television, Radio, Print, Collateral and Direct Mail. In 1990, Brian was asked by Larry and Don Everton to join their sales and marketing force at Everton Mattress as their Sales Manager and Marketing Director until departing in 2000. During his time at Evertons, he created and provided advertising programs for retail furniture stores in 6 Western States, while at the same time, providing effective advertising for Evertons which helped grow 10 stores throughout the West. This experience not only increased his abilities as a top advertising executive, but he is recognized as the “go to man” when clients want results. Brian is MRG’s front man wearing many hats as the agency’s sales executive, Chief Creative Consultant, Chief Copywriter, Strategic Consultant and team leader.

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